I started this because I’ve watched countless founders I know personally shut down their companies.

Not because their products were bad. 

Not because the market disappeared. 

Not because they couldn't raise.
But because they ran out of cash 4-6 months before they could have closed their Series A.

In every case, they had 6-9 months of runway sitting in strategy debt - bad hires, wasted marketing spend, features nobody used, partnerships that went nowhere.

They just couldn't see it because they were too close to it.

I built the Strategy Debt Detox methodology to give founders a clear, honest picture of where their money is going and what's actually essential vs. what they've convinced themselves is essential.

This isn't about being aggressive or cruel. It's about being honest.

If you're burning cash on things that aren't working, you deserve to know that. And you deserve a clear plan to fix it.

That's what I do.

If you're ready to look at the truth and make the hard calls, I'm here to help.