Your monthly burn keeps increasing, but revenue growth isn't keeping pace
You hired a team of 15, but you're not shipping any faster than when you were 8
You're running ads on 6 channels, but only 1 actually convert
You have 6 months of runway left and Series A metrics that are 12 months away
This isn't a revenue problem.
It's not a product problem.
It's not even a market problem.
Every reactive decision you made with good intentions - the "we need this now" hires, the "let's try this channel" marketing spend, the "customers asked for it" or “I think we should add” features - has accumulated into a hidden monthly cost that's burning your runway.
That's 6-10 months of runway. That's the difference between reaching Series A and running out of cash.
I help you find it, cut it, and extend your runway by 6+ months.
Not through aggressive cost-cutting that breaks your business
Not through layoffs that gut your team's morale
Through surgical elimination of what's not working, so you can double down on what is
Your a seed founded Founder and you:
Raised £1M-5M in Seed funding
Currently burning £60K-£250K per month
Have 6-12 months of runway remaining
Targeting Series A in the next 12-18 months
Not hitting the growth metrics you planned for
Your problem:
Burn rate is increasing faster than revenue
You've made a lot of "we'll figure it out later" decisions
You're not sure what's actually working and what's waste
You're worried about running out of cash before hitting Series A metrics
You don't want to raise a bridge round with shitty terms
Your personality:
Self-aware enough to know something's not right
Honest enough to look at hard truths
Decisive enough to make uncomfortable calls
Committed enough to follow through
If this describes you, we should talk.
You have 24+ months of runway (you're fine, keep building)
Your burn is stable and metrics are on track (you've got this)
You already know exactly what to cut and just need to execute (go do it)
You have a clear path to profitability (congratulations)
If you’re doing fine, and just want validation (again, you’ve got this)
And it won’t work if:
You have less than 3 months runway (you need emergency triage, not diagnosis)
You're not willing to share complete financial data (I can't help blind)
You want someone to tell you everything is fine (it's not, and lying won't help)
You're not ready to make cuts within 2-4 weeks (speed matters)
Your co-founder or board is fundamentally opposed to this (alignment is a must)
If this describes you, you know what to do.
Strategy Debt Audit
Lite Version
£5,000
1 day intensive
Pre-work assignments and templates
Complete strategy debt audit report
90-day elimination roadmap
Decision-making frameworks
Communication scripts
2 follow-up calls (30 min each)
What you walk away with
Crystal-clear understanding of what's burning cash and a specific plan to extend runway by 3-6 months
Payment: 50% deposit to book, 50% on day of intensive
Runway Rescue
Core Version
£25,000
5 day sprint
Everything in the Audit, plus:
Strategy Debt Detox playbook
Access to all interactive tools
Strategy debt early warning system
3 follow-up calls (1 hour each)
What you walk away with
30-40% lower burn rate, 6-12 months additional runway, and a focused strategy that actually gets you to Series A
Payment: Full payment upfront or 50% upfront, 50% at Day 5
Upgrade: Complete the Audit first, then upgrade to Rescue within 7 days and I'll credit the audit fee towards the £25,000.
FAQs